Marketing Experts Share 2024 Law Firm Website Redesign Checklist
Law firms need a competitive digital presence to keep their client load full and consistently outperform competitors. A law firm's website is one of its greatest marketing assets, especially for drawing in organic traffic through search engine optimization (SEO).
Ten Golden Rules is a law firm digital marketing agency that specializes in website redesign for attorneys. The team shares their ultimate law firm website design SEO checklist to help attorneys understand how to optimize their websites. For more information about attorney SEO, interested parties can call Ten Golden Rules at 561-620-9121.
How Does Website Redesign Impact SEO?
Law firms need search-engine-optimized websites that engage their target audience — and meet the requirements of search engines. If a law firm's website hasn't reached its fullest marketing potential, a redesign may be in order.
Initially, making significant changes to a website can negatively impact SEO, as the search engine algorithm needs to readjust to the changes. But Ten Golden Rules believes that the benefits of redesign far outweigh this initial hit to search engine rankings. When executed strategically, a website redesign can significantly improve a law firm's visibility and organic traffic.
Law Firm Website Redesign SEO Checklist
Ten Golden Rules follows this website redesign SEO checklist when transforming law firms' websites:
- Keyword research: Identifying keywords that users are searching to find relevant law firms, like "personal injury attorney near me" or "car accident attorney in {city name}"
- Inbound links: Including links throughout the content to other pages on the website
- Page titles: Adding optimized titles containing the right keywords and number of characters
- Meta descriptions: Writing short keyword-rich descriptions of all pages
- Sub-headers: Using headings to break up the content and make it more scannable
- URL structure: Altering page URLs to include relevant hyphenated phrases
- Featured snippets: Writing content that can be used in Google's "people also ask" section
- Content refresh: Rewriting website pages to better utilize keywords and SEO structure
- Image optimization: Resizing images and using file names and alt tags
- Sitemaps: Creating a blueprint of the website to help search engine crawlers find content
Through each of the elements, law firms can optimize their websites for search engines — and make them more attractive and engaging for users.
Ten Golden Rules: Law Firm Website Design and SEO Experts
Attorneys don't need to worry about redesigning their websites themselves. Instead, they can rely on the marketing experts at Ten Golden Rules to cross each item off this website redesign SEO checklist, including how to boost your SEO with Q&A and boost their website traffic tenfold.
Attorneys can request a free internet marketing audit from Ten Golden Rules by calling 561-620-9121.
